Privacy Policy

Last updated: 10 January, 2026

SerpBoss (“we”, “our”, or “us”) operates the website serpboss.io and develops SEO software products, including Shopify apps, WordPress plugins, and related web-based tools (collectively, the “Services”).

This Privacy Policy explains how we collect, use, store, and protect personal data when users access or use our Services.

1. Scope of This Policy

This Privacy Policy applies to:

  • Shopify applications
  • WordPress plugins developed by SerpBoss
  • SaaS tools and dashboards operated by SerpBoss
  • Our website and related support channels

2. Information We Collect via Platform APIs

Shopify

When a merchant installs one of our Shopify apps, we may collect data made available through Shopify APIs, including:

  • Store name, domain, and store email
  • Shopify store identifiers
  • Page URLs, internal links, and site structure data required for SEO analysis

We only access Shopify data necessary to provide the app’s core functionality.

WordPress

When using our WordPress plugins, we may collect:

  • Site URL and basic site metadata
  • Plugin configuration and usage data
  • Diagnostic or error logs related to plugin performance

We do not collect WordPress user passwords or payment information.

3. Information Collected Directly from Users

We may collect the following information directly from merchants or site owners:

  • Email address or contact details (for support or communication)
  • Account or subscription-related information (if applicable)
  • App or plugin usage data (such as scans performed, timestamps, or feature usage)
  • Automated system logs for security, debugging, and performance monitoring

4. Information Collected from End Users or Site Visitors

Our Services are not designed to collect personal data from merchants’ customers or website visitors.

However:

  • Our website may use cookies or similar technologies for analytics and basic functionality
  • We may collect anonymized usage data such as page views, browser type, or device type

We do not knowingly collect:

  • Customer names or emails
  • Payment information
  • Sensitive personal data

5. Cookies & Tracking Technologies

SerpBoss may use cookies or similar technologies to:

  • Operate and secure our website
  • Analyze website traffic and usage trends
  • Improve user experience

Cookies are not used for third-party advertising or profiling.

Users can control cookie preferences through their browser settings.

6. How We Use Collected Information

We use collected information to:

  • Provide and operate our apps, plugins, and tools
  • Perform SEO analysis and generate reports
  • Improve product performance and reliability
  • Provide customer support and service communications
  • Comply with legal and platform obligations

We do not sell or rent personal data.

7. Third-Party Service Providers

We may use third-party service providers for:

  • Hosting and infrastructure
  • Error monitoring and performance analytics
  • Email delivery and customer support systems

These providers process data only as necessary to provide their services and are subject to confidentiality and data protection obligations.

8. Data Retention

We retain personal data only for as long as necessary to:

  • Provide the Services
  • Fulfill legal or operational requirements

Users may request deletion of their data at any time.

9. International Data Transfers

SerpBoss may store or process data outside the user’s country of residence, including outside the European Economic Area (EEA).

Where required by law, we rely on appropriate safeguards such as:

  • Standard Contractual Clauses
  • Equivalent data protection frameworks

10. Data Security

We implement reasonable administrative, technical, and organizational safeguards to protect personal data.

Despite our efforts, no system can guarantee absolute security.

11. Data Rights of Individuals

Depending on applicable laws (including GDPR, CPRA, and similar regulations), individuals may have the right to:

  • Access their personal data
  • Request correction or deletion
  • Restrict or object to processing
  • Request data portability

We maintain a process to respond to such requests in accordance with applicable law.

12. Shopify & Platform Compliance

SerpBoss complies with:

  • Shopify API License and Data Protection requirements
  • Platform-specific policies for WordPress and other ecosystems

We only use platform data as permitted by the relevant platform and as described in this Privacy Policy.

13. Marketing & Advertising

Our Services do not provide advertising services and do not use personal data for targeted advertising, profiling, or interest-based marketing.

14. Changes to This Policy

We may update this Privacy Policy periodically.
Any changes will be posted on this page with an updated “Last updated” date.

15. Contact Information

For privacy-related questions or requests, contact us at:

SerpBoss
Website: https://serpboss.io
Email: info@serpboss.io